Impact Mapping

A strategic planning graph showing goals, actors, impacts, and deliverables.

Node types

• Goal — strategic goal or objective (default: dark blue)
• Actor — person or group who can produce impact (default: blue)
• Impact — behavioural change or outcome (default: cyan)
• Deliverable — product feature or capability (default: green)

Edge types

• goal_to_actor — Goal → Actor
• actor_to_impact — Actor → Impact
• impact_to_deliverable — Impact → Deliverable

vgraph mobileApp: ImpactMapping "Mobile App Launch" {
    node g1: Goal "Increase Revenue by 30%";
    node a1: Actor "New Customers";
    node a2: Actor "Existing Customers";
    node i1: Impact "Make First Purchase";
    node i2: Impact "Increase Purchase Frequency";
    node i3: Impact "Upgrade to Premium";
    node d1: Deliverable "Mobile App with Easy Checkout";
    node d2: Deliverable "Push Notifications for Deals";
    node d3: Deliverable "Loyalty Rewards Program";
    node d4: Deliverable "Premium Features Bundle";

    edge g1 -> a1: goal_to_actor;
    edge g1 -> a2: goal_to_actor;
    edge a1 -> i1: actor_to_impact;
    edge a2 -> i2: actor_to_impact;
    edge a2 -> i3: actor_to_impact;
    edge i1 -> d1: impact_to_deliverable;
    edge i2 -> d2: impact_to_deliverable;
    edge i2 -> d3: impact_to_deliverable;
    edge i3 -> d4: impact_to_deliverable;
}